The Wegile DGTL Journal
Marketing Insights
From Experts
Paid ads, technical and local SEO, and AI search visibility through AEO and GEO. Methods, diagnostics and the reasoning behind each decision, written by the specialists who run the accounts.
- Written by practitioners
- Based on live campaign data
- Methods and checklists included
Topics SEO / AI Search / Paid Ads / Founders Ask
Most pieces here started as a question a founder asked us on a call, often enough that it was worth writing down properly.
Find your question →All articles
Start With What You Are Working On
Every piece below comes from live work: an account we audited, a campaign we rebuilt, or a diagnostic we run often enough that it was worth writing down properly. Filter by the area you are working in.
How Much Should I Actually Spend on Ads When I'm Starting?Percentage-of-revenue rules take a cut of a number you do not have yet. The budget that matters is the one that gets the ad platform enough conversions a week to stop guessing.Swati Sharma·07 October 2026Read 
Landscape Lighting SEO: 9 Strategies to Outrank Local CompetitorsLandscape lighting gets a fraction of the SEO attention other home services get, and that gap is the opening. Nine strategies covering site structure, the map pack, schema and AI search visibility.Nitesh Maurya·01 October 2026Read About the journal
Who Writes These And How
Nothing here is written by a content team working from a keyword list. Every piece carries the name of the specialist who ran the work, is reviewed by the Director, and publishes only once the campaign behind it has run long enough to say something useful. Where we can publish client numbers we do, with the client named. Where we cannot, we say so rather than rounding a figure into something vague.
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