Technical SEO | Crawl · Render · Index
Keywords and content decide where you place. The technical layer decides whether you are in the race at all. We audit that layer against what search engines and AI crawlers actually do with your site, then ship the fixes ourselves.
Full crawl · prioritised fix list · yours to keep either way
Crawl › Render › Index › Canonicalise › RankEvery stage is a place a page can quietly drop out.
What we fix
Six areas account for most of the ranking capacity a site is leaving unused. They are related: a rendering problem creates an indexation problem, and an architecture problem wastes the crawl budget that would have found the fix. We work through them in the order the dependencies run.
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None of this is a substitute for content, and we do not present it as one. It is what makes content countable. A page that is blocked, canonicalised elsewhere, or reachable only after hydration can carry the best article in your category and never register. Fix the technical layer and the content you already own starts working.
Why we're different
Most technical SEO engagements end at a findings document. The document is usually accurate. It then enters a development backlog, gets sized against product priorities, and waits. Months later the crawl looks much the same and the audit is out of date, because the site moved and the report did not.
We work inside a business that has been building and maintaining production websites for over a decade, so the engineers who ship code every day are the ones correcting your render path, restructuring your internal links and deploying your schema. Nothing is lost in a handoff, because there is no handoff between finding the problem and fixing it.
Same finding. Different ending.
Scope of work
The complete scope, grouped the way the dependencies run rather than alphabetically. Not every site needs every item, and the audit says which ones yours does.
Deciding what search engines are allowed to spend their requests on, and confirming what they actually do.
Making sure the set of indexed pages matches the set of pages that should be earning impressions.
Confirming the content you wrote is the content a crawler receives, on the render it is judged by.
Core Web Vitals treated as an engineering problem with a measurable threshold, not a score to chase.
Routing authority and crawl paths toward the pages with commercial intent behind them.
Telling machines what a page is, and keeping the connection between them trustworthy.
Tooling
Not a performance claim, just the software behind the work, so you know what is running against your site. Findings from any of these are cross-checked against your own Search Console data before they reach the fix list.
Machine readability
Answer engines and AI assistants now sit between a question and your website, and they read it under stricter conditions than Google does. The technical work that makes a page indexable is the same work that makes it quotable, but the tolerances are tighter.
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This is not a separate discipline sold as an add-on. It is the same crawl, render and index work, held to the tolerance the newer crawlers require. A page that is easy for a machine to parse is easy for all of them to parse.
Our process
Five stages, run in that order. The order carries the work: prioritising before the crawl is complete produces a list of the problems that were easiest to find rather than the ones costing the most.
Every reachable URL, crawled rendered and raw, cross-referenced against Search Console coverage, CrUX field data and your server logs. Logs are the part most audits skip, and the only source that shows which pages Googlebot genuinely spends its requests on.
A crawler flags hundreds of items and most of them do not matter. Each finding is scored on the traffic it is blocking against the effort to resolve it, so the list opens with what changes the numbers and states plainly which items are safe to leave alone.
Fixes shipped into your codebase or CMS by engineers, through your review process and your branch conventions, with every change documented. Template-level problems are corrected at the template so they stay corrected as the site grows.
The site is recrawled, URL Inspection is run against affected templates, index coverage is rechecked, and vitals are watched on field data as the 28-day window turns over. A change that deployed cleanly but never reached the index is still an open item.
Technical SEO does not stay fixed. A release ships a noindex, a plugin rewrites a canonical, a new script pushes INP past its threshold. Scheduled crawls and alerts on indexation, status codes and vitals surface it in days rather than at the next quarterly review.
Want to see what a full crawl turns up on your site?
The audit and the prioritised fix list are yours to keep, whether you implement them with us, with your own team, or on your own schedule.
Track record
The team behind Wegile DGTL has worked together for over a decade, running the complete marketing engine at its parent company, a software development company, and delivering campaigns for its clients before that. The results below were earned by this team across those years, on accounts where the technical work and the content work were run together.
Digital Products & eCommerce · Paid Social Launch
Books sold
Time to sell out the run
A digital recipe book with hundreds of high-protein recipes built for weight-loss and GLP-1 audiences. Our team ran the paid social strategy behind the launch, testing hooks and formats against a cold audience, selling 2,000 copies in under three months.
"I've been working with them for nearly 10 years, and they've been an incredible partner every step of the way. From developing my fitness app and nonprofit app, to helping maintain and grow my website, their team has consistently delivered with professionalism and precision. They're responsive, reliable, and deeply knowledgeable, always guiding projects with care and expertise. I trust them fully and plan to continue working with them for years to come."★★★★★ 5.0 · Chris Powell, Deliciously Fit
Technical SEO questions
The questions developers, in-house SEO teams and business owners ask before commissioning technical work, answered plainly and in full.
A full crawl of every reachable URL, then a review of what search engines can do with them. Crawl budget and robots.txt directives, indexation and canonical signals, how each page renders once JavaScript executes, Core Web Vitals on field data rather than lab scores alone, internal linking depth and orphan pages, sitemap accuracy, redirect chains, duplicate and parameter URLs, hreflang if you run multiple regions, HTTPS and security headers, and structured data validity.
Server log files are then read alongside all of it, because logs show which of those pages Googlebot is actually requesting. That is usually where the surprises are.
Content and links compete for position. Technical SEO decides whether a page is eligible to compete at all. A page that is blocked, canonicalised elsewhere, rendered client-side with no server-rendered fallback, or buried six clicks deep can carry excellent content and never rank for it.
Technical work does not replace content, it makes content countable. The two compound, which is the argument for fixing the technical layer first: everything you publish afterwards inherits the improvement.
Ranking for some terms usually means part of the site is crawled and indexed cleanly, not all of it. The common pattern is a strong homepage and a handful of pages carrying the entire site, while templated pages, product variants, paginated archives or a JavaScript-driven section sit partially indexed.
An audit shows the gap between pages that exist, pages that are indexed, and pages that earn impressions. That gap is normally where the available growth already is, without publishing anything new.
It depends on the fix and on how often Google recrawls your site. Indexation fixes, such as unblocking valid URLs or correcting a wrong canonical, can show up within days of a recrawl. Core Web Vitals move on field data, which uses a 28-day rolling window, so improvements surface gradually across roughly a month.
Architecture and internal linking changes compound over several months as authority redistributes. Each fix is recrawled and verified rather than left for a ranking report to imply it worked.
We implement them. Fixes go into your codebase or CMS by the same engineers who ship production code, then each one is QA checked and recrawled before it is marked done.
A findings document with no implementation path is the most common reason technical SEO stalls, because the work ends up queued behind product priorities in a development backlog and ages out before it ships.
Yes, and it is a common setup. In-house teams usually own content, keyword strategy and stakeholder relationships, and want engineering capacity for the technical layer rather than another strategy document.
We work to your ticketing process, document every change, and hand over the crawl configuration and monitoring so your team keeps the visibility after the engagement ends.
It does, and the requirements are stricter. Most AI crawlers do not execute JavaScript the way Googlebot's rendering service does, so content that appears only after hydration is often invisible to them. They also respect their own user agents in robots.txt, which means a site can be fully open to Google and quietly closed to GPTBot, ClaudeBot or PerplexityBot.
Clean server-rendered HTML, accurate structured data and a deliberate crawler access policy are what make a page usable as a citation rather than merely indexable.
One last thing
A full crawl of your site, the findings that matter ranked against the ones that do not, and an honest view of how much of your current traffic ceiling is technical. Implement it with us, hand it to your own developers, or keep it on file. The document is yours regardless.
Get your free technical auditFull crawl · prioritised fix list · no obligation
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