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Book a call with the Directorhello@wegiledgtl.com

Google Ads · Meta Ads · PPC | Spend Tied to Revenue, Not Reach

Seen, Clicked, and Counted.
Every Dollar Tied to Revenue.

CLICKS INQUALIFIED LEADS01NEGATIVEKEYWORDS02INTENTMATCH03LANDINGPAGE MATCH04TRACKEDEVENT05BIDADJUSTMENTWASTED SPEND, REMOVED BEFORE IT BILLS

Swipe the line →

Five checkpoints between a click and an invoiceEvery gate is a real setting in your account

Whether you run a gym, a Shopify store, a Home Services company, or a growing startup, we build the tracking, the landing pages, and the campaign structure that turn ad spend into leads you can count.

  • No lock-in contracts
  • Transparent pricing
  • Pay month-on-month
Book a call with the Director →

20 min · free ads audit review · honest advice

Chris PowellElevated SeasonsHair Bar NYCThe Growth AlchemistTalk ItWegileChris PowellElevated SeasonsHair Bar NYCThe Growth AlchemistTalk ItWegile

The fix, in motion

This is what accountable spend looks like.

Same market, same platforms, different structure. Here's the shape of an account once tracking is clean and the budget follows proof.

The revenue curve, live

Illustrative journey · Google Ads + Meta Ads

Revenue from adsAd spend
Spend, unaccountedTracking rebuiltCost per lead fallingScaling on proofProfitable scaleTimeConversion tracking verified
11.26xROAS on ad spend · Elevated Seasons, verified

Lean test spend first · scale only once the numbers hold

Track record

The track record predates the company.

The team behind Wegile DGTL has worked together for over a decade, running the complete marketing engine at its parent company, a software development company, and delivering campaigns for its clients and in previous roles before that. The results below were earned by this team across those years. It's the same people, the same playbooks, now operating as a dedicated marketing company.

eCommerce · Hair & Beauty · Google Shopping + Meta Ads

Hairbarnyc

320%

Organic revenue increase

38%

CAC reduction

8mo

To hit results

Google Shopping and Meta Ads running alongside SEO. Over 8 months, that combination lifted organic revenue by 320% and brought customer acquisition cost down by 38%, with paid carrying the products that needed volume and organic holding the ones that didn't.

Google ShoppingMeta AdsSEO
"Their SEO, GEO, AEO, bottleneck analysis and dedicated tech support boosted our product sales and appointments, helping us scale revenue and grow our brand."

★★★★★ 5.0 · Beny, Hairbarnyc

Home Services · California · Google Search · Performance Max · Landscape & Christmas Lighting

Elevated Seasons: from a wasted budget to market visibility.

11.26x

ROAS (ad spend only)

8.76x

ROMI in 2 years

2.28x

Lower cost per lead

3.82x

Lower customer acquisition cost

Elevated Seasons came to us after a previous agency spent their budget and delivered almost nothing. Sound familiar? We rebuilt the brand, launched Google Search and Performance Max, and ran the SEO strategy alongside it, taking revenue from a near standstill to consistent growth, still climbing two years in.

Google Search adsPerformance MaxConversion tracking rebuildBrand repositioning2yr ongoing partnership
"I have been working with them for 2 years now and I am extremely satisfied with our working relationship. Communication has been clear, they are responsive and they follow through on what they say and do. They have been a crucial part in the growth of our business and we plan to stay partnered with them for many years to come."

★★★★★ 5.0 · Nathan Murrell, Elevated Seasons

Digital Fitness & eCommerce · Meta Ads

Deliciously Fit, with Chris Powell

2,000

Books sold

<3mo

Time to sell out the run

Deliciously Fit is a digital recipe book with hundreds of high-protein recipes built for weight-loss and GLP-1 audiences. Our team ran the Meta Ads strategy behind the launch, testing creative against a cold audience until the numbers held, then scaling to 2,000 copies in under three months.

Meta Ads strategyCreative testingRecipe eBook launch2,000 copies sold
"I've been working with them for nearly 10 years, and they've been an incredible partner every step of the way. From developing my fitness app and nonprofit app, to helping maintain and grow my website, their team has consistently delivered with professionalism and precision. They're responsive, reliable, and deeply knowledgeable, always guiding projects with care and expertise. I trust them fully and plan to continue working with them for years to come."

★★★★★ 5.0 · Chris Powell, Deliciously Fit

eCommerce · Hair & Beauty · Google Shopping + Meta Ads

Hairbarnyc

320%

Organic revenue increase

38%

CAC reduction

8mo

To hit results

Google Shopping and Meta Ads running alongside SEO. Over 8 months, that combination lifted organic revenue by 320% and brought customer acquisition cost down by 38%, with paid carrying the products that needed volume and organic holding the ones that didn't.

Google ShoppingMeta AdsSEO
"Their SEO, GEO, AEO, bottleneck analysis and dedicated tech support boosted our product sales and appointments, helping us scale revenue and grow our brand."

★★★★★ 5.0 · Beny, Hairbarnyc

Home Services · California · Google Search · Performance Max · Landscape & Christmas Lighting

Elevated Seasons: from a wasted budget to market visibility.

11.26x

ROAS (ad spend only)

8.76x

ROMI in 2 years

2.28x

Lower cost per lead

3.82x

Lower customer acquisition cost

Elevated Seasons came to us after a previous agency spent their budget and delivered almost nothing. Sound familiar? We rebuilt the brand, launched Google Search and Performance Max, and ran the SEO strategy alongside it, taking revenue from a near standstill to consistent growth, still climbing two years in.

Google Search adsPerformance MaxConversion tracking rebuildBrand repositioning2yr ongoing partnership
"I have been working with them for 2 years now and I am extremely satisfied with our working relationship. Communication has been clear, they are responsive and they follow through on what they say and do. They have been a crucial part in the growth of our business and we plan to stay partnered with them for many years to come."

★★★★★ 5.0 · Nathan Murrell, Elevated Seasons

Our paid ad services

Six ad types. One coordinated budget.

Every ad type answers a different stage of the funnel. Most agencies run one or two and call it a strategy. We run all six as a single account, so the top of your funnel is feeding the bottom instead of bidding against it.

01

Search Ads

  • High-intent buyers already looking for you
  • Tight ad groups, exact and phrase discipline
  • Negative keyword lists that stop the bleed
  • Bids set against what a lead is worth
Talk to us about Search Ads →

02

Shopping & Performance Max

  • Clean product feeds and titles that match demand
  • Asset groups split by margin, not by guess
  • Brand and non-brand separated for real reporting
  • Built so Google's AI has something to optimise
Talk to us about Shopping & PMax →

03

Display & YouTube

  • Demand generation across the Google network
  • Placement and audience exclusions applied first
  • Video cut for the first three seconds
  • Measured on assisted revenue, not impressions
Talk to us about Display & YouTube →

04

App Campaigns

  • Quality installs over raw install volume
  • In-app events tracked as the conversion
  • Churn watched alongside cost per install
  • Backed by real app build experience in-house
Talk to us about App Campaigns →

05

Remarketing

  • Audience lists segmented by intent and recency
  • Cart, form and call abandoners handled separately
  • Frequency capped so it persuades, not pesters
  • Running across both Google and Meta
Talk to us about Remarketing →

06

Meta Ads

  • Facebook & Instagram run as paid social, properly
  • Creative testing across formats, not one static ad
  • Lookalikes refined from real conversion data
  • Reporting tied to revenue rather than reach
Talk to us about Meta Ads →

+ Landing Pages & Conversion Tracking

The click has to land somewhere built to convert, and the conversion has to be recorded accurately or every decision after it is a guess. We build both in-house, which is why they get fixed in days rather than queued behind someone else's sprint.

Our platforms

Two platforms, one accountable team.

Google captures the demand that already exists. Meta creates the demand that doesn't yet. Run by separate vendors, they compete for credit. Run by one team, they compound.

Google Ads

Captures existing demand

  • Search Ads for buyers already looking for you
  • Shopping and Performance Max for catalogues
  • Display and YouTube for demand generation
  • App Campaigns for installs that stay installed
  • Remarketing across the entire Google network

Managed as a Google Premier Partner, with search terms and wasted spend reviewed every week rather than every quarter.

Explore Google Ads →

Meta Ads

Creates and recovers demand

  • Facebook and Instagram campaigns built to sell
  • Creative testing across multiple formats
  • Lookalikes refined from real conversion data
  • Retargeting for cart abandoners and site visitors
  • Conversions API sending server-side signal

Full-funnel demand generation and remarketing, reported on revenue rather than reach, so a cheap impression never gets mistaken for a result.

Explore Meta Ads →

How the budget gets divided

Illustrative starting split · rebalanced monthly on performance

CaptureCreateRecover

Capture the ready buyersSearch and Shopping, where intent is highest and payback is fastest.

Create new demandMeta, Display and YouTube, filling the funnel that Search harvests next month.

Recover the almost-convertedRemarketing across both platforms, the cheapest revenue in the account.

Your actual split is set in the audit, against your margins and sales cycle.

Why the algorithm isn't the problem

Smart Bidding is only as smart as what you feed it.

Google and Meta optimise toward whatever you tell them to count. Tell them to count page views and they will buy page views beautifully. Tell them to count booked jobs and paid orders, and they will go and find more of those. Most underperforming accounts aren't badly bid. They're badly signalled.

Free Ads AuditConversion Tracking CheckWasted Spend Report
Ask for your free wasted-spend check on the call →
one click on "landscape lighting near me"

Untracked account

Broad match
↓
Budget spent, source unknown

Signal-fed account

Clean conversion data, tight structure
& tested assets
↓
Every lead traced back to revenue

ONE CLICK. TWO OUTCOMES. WE BUILD THE SECOND.

Three places the signal gets set

LAYER 1

Smart Bidding

Tuned, not left on autopilot. Target CPA and target ROAS strategies set against your real numbers, then adjusted as conversion data arrives. Automation is a lever, not a plan.

LAYER 2

Performance Max

Structured before it's switched on. Clean feeds, asset groups split by margin, and brand traffic separated out, so PMax reports what it actually earned instead of taking credit for it.

LAYER 3

Responsive Search Ads

Enough tested variety to find a winner. Headlines and descriptions written against real search terms, pinned where the message has to hold, and rotated on evidence.

Our process

How spend becomes revenue.

Six stages, run in order, so nothing gets skipped when a launch moves fast. Each one feeds the next, and stage two is where most accounts were already broken.

01

Free ads audit

We go through the account and the analytics to find wasted spend, missed intent, and the campaigns quietly draining budget with nothing to show for it.

02

Conversion tracking setup

Tracking rebuilt at the code level and tied to revenue rather than vanity events. This is where the in-house engineering shows up first.

03

Campaign architecture

The account gets structured from scratch: clean feeds, tight ad groups, and tested assets that give the bidding models something worth optimising toward.

04

Landing page alignment

The click has to land somewhere built to convert. Pages get matched to the intent behind the search instead of pointing paid traffic at a generic homepage.

05

Launch on lean spend

Campaigns go live with target CPA and target ROAS strategies tuned on real conversion data as it arrives, on a budget sized to learn rather than to gamble.

06

Optimise, then scale

Continuous review cycles instead of a monthly check-in. We cut what loses, put the budget behind what wins, and scale only once the numbers hold.

How we work

From first call to leads coming in.

No mystery, no slow handoffs. Pick where you're starting from and see exactly what happens next.

You meet the Director first. Not a sales rep.

1Day 1 · Free of cost, no obligation

You meet the Director. Not a sales rep.

A 20-minute call to understand your business, your margins, and what a good lead is genuinely worth to you, so the budget gets built around your numbers.


  • No deck, no pitch, no pressure
  • We map Google against Meta for your goals
  • You'll know a realistic starting budget before we hang up
→
2Within 7 days · Delivered in writing

Free ads audit and campaign plan.

A written plan covering the campaign structure, the keywords and audiences, the tracking we'd build, and a realistic view of cost per lead in your market. Yours to keep regardless.


  • Account and tracking audit
  • Campaign structure and budget recommendation
  • Realistic cost per lead and ROAS expectations
→
3Week 2 onwards · Onboarding starts

Onboarding starts, and everything is going live.

Conversion tracking is going live, campaigns are launching, and bidding is being tuned on real data as it arrives, with a live dashboard running from day one so you can see where every dollar goes.

Base budget of at least $1,500/month in ad spend.Below that, ads starve: too few clicks reach the account each week for the bidding algorithm to learn what a good customer looks like, so it never leaves the learning phase and cost per lead never comes down. $1,500/month is the floor where a platform can actually gather enough signal to optimise against. Book a call and we'll tell you plainly what your market costs above that.

Want to know what paid ads could realistically return for your business?

A 20-minute call and a written audit, yours to keep. You'll know which platform to start on, what a lead should cost you, and what it takes to get there.

Book a call with the Director →
1Day 1 · Free of cost, no obligation

We find where the budget is actually going. First.

Most underperforming accounts are leaking on broad match, mis-fired tracking, or Performance Max with nothing to optimise toward. We audit what's really happening before touching anything.


  • Review of current campaigns and spend
  • Conversion tracking accuracy check
  • Plain-English breakdown of what's leaking
→
2Within 7 days · Delivered in writing

A 90-day turnaround plan. In writing.

Clear priorities: wasted spend first, then the tracking rebuild, then the campaign restructure, and which platform is worth fixing before the other. Yours to keep regardless.


  • Wasted spend and quality score findings
  • Tracking and structure rebuild plan
  • Realistic timeline with monthly milestones
→
3Week 2 onwards · New strategy live

Clean slate. Trackable results from month one.

Tracking rebuilt, campaigns restructured, wasted spend cut, and bidding tuned on data you can trust. Live reporting so you see the change rather than take our word for it.

No lock-in contracts.Clients stay because performance continues, and everything we build stays yours if it doesn't. Book a call and we'll tell you plainly whether the account is worth rebuilding or restarting.

Bring us the account that stalled. We'll show you why.

A full audit of the previous work, a 90-day turnaround plan in writing, and benchmarks agreed before you commit to anything.

Book a call with the Director →

Who we work with

Industries we know inside out.

We built our paid ads playbooks around a handful of industries where we've personally spent the budget and measured what came back. Your business is different, so is the account we build for it.

Home Services

For home service businesses, the phone either rings or it doesn't. We build local campaigns around your service area and your calendar, with call tracking wired in, so a booked job is what the account optimises toward. Not form fills that never answer.

Landscape LightingLawn CareElectricalPlumbingHVAC

Startups

Lean budgets and fast iteration. We build campaigns that prove traction with numbers you can put in front of a board or an investor: cost per acquisition, payback period, and a channel that holds when you spend more.

eCommerce

Traffic without orders is just a number. We pair Shopping and Performance Max with the feed and tracking fixes that quietly cap ROAS, so more of the spend turns into checkout, and you can see which products earned it.

Construction

Lead generation for contractors and builders who need qualified project inquiries, not tire-kickers. Campaigns bid around project value and service area, with the low-intent searches filtered out before they cost you.

Fitness Studios & Gyms

Memberships are decided locally and quickly. We run local Search plus Meta for trials and intro offers, then retarget the people who visited the pricing page and didn't book, which is usually the cheapest signup you'll get.

Six reasons clients stay with us.

Why clients stay

  • You work with a senior strategist from day one rather than whoever is free that quarter, so decisions get made by someone with the authority to make them
  • Spend gets reported against revenue rather than reach, so every line in the dashboard traces back to a lead or a sale you can recognise
  • No recycled campaign structure from the last client. The account is planned around your margins, your customer value, and your market
  • In-house engineering on every account, so tracking and landing pages get fixed by our own team in days instead of waiting in another company's queue
  • Google, Meta and App Campaigns run as one coordinated strategy instead of three vendors quietly competing for the same budget and the same credit
  • We earn the next month by performing in this one, with benchmarks agreed in writing before month one begins

You're a perfect fit ifyou're doing roughly $250K to $2M in annual revenue and aiming to scale it seriously, can fund enough ad spend to gather real conversion data, and want the spend tied to revenue from month one. Doing less than $250K? We would love to work with you even more. We just sequence it differently.That means starting with the single channel likeliest to bring revenue fastest, proving it works on a lean budget, then funding the next one from what it earns. Book the call and we'll map the order with you.

Book a Call →

Our stack

Tools we use.

Not a performance claim, just the software behind the work, so you know exactly what's running under the hood.

Google Ads

Search, Shopping, Performance Max, Display, YouTube and App Campaigns, managed in one account structure.

Meta Ads Manager

Facebook and Instagram campaign builds, creative testing, lookalike audiences and retargeting sequences.

GA4

End-to-end attribution, so we can see which campaigns produced revenue rather than which ones produced clicks.

Google Tag Manager

Conversion tracking built for accuracy at the code level, which is the foundation every other decision rests on.

Looker Studio

Live dashboards showing spend, leads and ROAS in one place, so reporting isn't a monthly black box.

Semrush

Keyword, auction and competitor research to map where the budget will genuinely earn its keep before it's committed.

The guarantee, clause by clause

Accountability isn't a claim on our About page. It's in the contract.

Here is exactly what "pay after results start showing" means for a paid ads engagement. Not a slogan. The actual terms.

§1

Benchmarks before invoices.

We agree on a target, whether that's ROAS, cost per lead, or a revenue threshold, before month one begins. If we're not trending toward it by the end of month one, we don't invoice month two's management fee until we are. Your ad spend goes to Google or Meta as always. Our fee is what's at stake.

§2

Milestones, not lock-ins.

Paid ads run on written checkpoints: conversion tracking verified in week one, wasted spend cut and cost per lead trending down by month two, ROAS moving by month three. You can pause or cancel at any checkpoint. No penalty fee, no awkward call.

§3

Cancel any month.

No 6-month minimums, no 12-month contracts. If we're not earning the next month, we don't deserve it.

§4

Everything stays yours.

Ad accounts, pixels and conversion tags, campaign structures, creative, audience lists, landing pages. All of it is built in your name from day one. If you leave, it leaves with you. We don't hold work hostage.

What this is not:a "free until you're profitable" gimmick. No agency can promise that ethically, because auction prices and market conditions sit outside anyone's control. It's a commitment that our fee tracks measurable forward progress, with the specific benchmarks written into your agreement before we start.

Book a call and get your benchmarks scoped →

Frequently asked questions

Straight answers. No sales fluff.

The questions every business owner asks before handing an agency their ad budget, answered honestly, so you can decide if we're the right fit.

It depends on your industry, your competition, and what a customer is worth to you. You don't need a large budget to start, and packages scale to what you can invest.

For most local and home services clients we recommend enough ad spend to gather meaningful conversion data quickly, then scaling once the numbers prove out. You'll get an honest recommendation in your free audit rather than a one-size-fits-all number.

Paid ads can drive traffic and leads the day they go live. The first two to four weeks are a learning phase where the bidding models gather conversion data.

Meaningful optimisation, meaning lower cost per lead and improving ROAS, typically compounds over the first 60 to 90 days as we feed those models cleaner signals. That's also why we often recommend running paid alongside SEO: paid brings leads now, SEO compounds in the background.

No. Clients stay because performance continues, not because they're locked in. You can cancel at the end of any month, and every account, pixel, campaign structure and creative asset stays yours.

Google Ads captures existing demand. People already searching for what you sell, ready to act. Meta Ads creates demand.Your offer in front of people who match your customer profile but weren't looking yet.

Most businesses need both: Google to catch high-intent buyers, Meta to fill the top of the funnel and bring back the almost-converted. We run them as one team on one funnel, so they reinforce each other instead of competing for credit.

You get a live dashboard rather than a monthly PDF, with continuous review cycles instead of a single check-in. Conversion tracking is built for accuracy rather than flattering numbers.

That means you can see where every dollar of spend went, which campaigns produced revenue, and what we're changing next. Reporting is tied to revenue, not reach.

First, the honest context: auction prices, seasonality, offer strength and competitive density all affect outcomes, and not all of those are in our control. What is in our control is the tracking, the structure, the creative, and how fast we identify and fix what isn't working.

If the numbers aren't moving after 90 days, we run a full account review and present alternatives: a different platform mix, a different offer, or a different funnel stage to attack first. We'll say plainly if the market's cost per click makes your current target unrealistic.

There are no lock-in contracts. You can cancel at the end of any month, and everything we've built stays yours.

Yes. Our parent company builds and maintains mobile apps, so App Campaigns are core to what we do. Install volume matters less than what happens after the install, so we manage toward quality installs and lower churn, with tracking built into the app itself.

Fair question, and the right one to ask when it's your money in the auction. Wegile DGTL is new; the team isn't. For nearly a decade we were the in-house marketing team at our parent company, Wegile, a software development business, running the exact campaigns you see in our track record. What's new is the structure: a dedicated marketing company with benchmarks in the contract and no lock-ins.

Everything is built in your own ad accounts, so you keep the asset either way. And if you want to speak to references before signing anything, just ask on the first call.

One last thing

The first call costs nothing. The ads audit is yours either way.

Twenty minutes with the Director. Honest advice about your Google and Meta spend, including where it's leaking and what a lead should realistically cost you in your market. If it makes sense to go further, you'll get a written audit and a scoped plan with real numbers, benchmarks included, before you pay anything.

Book your strategy call

No pitch deck · No lock-in · Benchmarks in writing

Prefer email first? hello@wegiledgtl.com

Keep going

Explore paid channels

Google Ads

Google Ads

Search, Shopping and Performance Max built around bottom-of-funnel intent, not impressions.

Explore
Meta Ads

Meta Ads

Creative testing and audience work on Facebook and Instagram that feeds a measurable pipeline.

Explore
Search Ads

Search Ads

Intent-led keywords and ad copy that answers the price question before the click.

Explore
Remarketing

Remarketing

Segmented follow-up for the quote-shoppers who left without calling.

Explore

A performance marketing company with its benchmarks in writing.

Book a Call

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